Q. Why don't prospects see what we see?
A. Because of what we say and what we do.
For example, when we say "financial freedom" - our prospects think an insurance salesman is approaching.
When we say "time freedom" - our prospects know we're telling a lie because nobody has any free time anymore.
When we say "residual income" - our prospects know that residual means "leftover stuff that nobody wants."
Our prospects will see the same vision that we see -- if we communicate that vision clearly. So let's not tell our prospects:
"If you work hard, you can retire in five years."
Let's describe it this way instead:
"My friend is going to college for five years to become a professional. At the end of those five years, he graduates. Then he will start his career.
Another friend is building his network marketing business for five years. At the end of those five years, instead of starting a career, he will retire."
Notice how the second example helps our prospects to see what we see?
Remember, it's what we say and what we do that makes the difference.
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