Speak their language - cash

Tell your prospect how the cash flow from his networking business can help. If your prospect is a real estate investor, say: "What if your MLM income was only $100 a month? You could use that $100 to eliminate the negative cash flow on one rental house. In 20 years, your rental house will be paid off. You'll own a free and clear title to a $300,000 house."

When you don't have time to build a relationship.

When you contact a referral, or when you call a prospect from a list of leads, you don't have days or months to build a relationship. So how do you present your opportunity? Don't start with all the neat benefits of your opportunity. Don't tell the prospects about the wonderful bonus checks, the trips, the cars, the incredible products, the company founder's background, etc. Instead, remember that people buy things to solve a problem. So position your presentation to solve a problem for your prospect. Talk about how your opportunity will make it easier for the prospect to take more time off work, how your opportunity will make it easier to pay bills with that extra check every month, or how your opportunity will provide the extra car for the spouse. Prospects don't care how great your opportunity is. They simply care about their problems. That's the shortcut when you don't have time to build relationships.

Telephone Techniquest That Work

I'm sure you listened to Tom Paredes' CD series, Telephone Techniques That Work. It's a great way to quickly focus prospects on what they want, and how you can get it for them. This is from one of the out-takes (stuff that didn't get included in the final version). Conversation with an unqualified prospect: Prospect: How much money can I make with your opportunity? Tom Paredes: How much money do you want to earn? Prospect: I want to earn $10,000 a month. Tom Paredes: Have you ever earned $10,000 a month before? Prospect: No. Tom Paredes: Do you know what it takes to earn $10,000 a month? Prospect: No. Tom Paredes: What are you willing to do to earn $10,000 a month? Prospect: Well, I don't want to have to make phone calls, and I can't go to opportunity meetings because I work nights, and I can't afford to mail postcards. Plus, I don't know anybody. I won't go out and meet strangers - that's just not me. My relatives won't talk to me . . . and if I can't earn at least $10,000 a month with your opportunity, well . . . then you just don't have a good plan. End of call.

Don't sell features. Don't sell benefits.

Instead, base your sales presentation on your prospect's most pressing problem. Then you'll have your prospect's attention. For example, if you talk about the weekly bonus checks, that's a feature. If you talk about the benefits of weekly checks (not waiting until the end of the month, getting your earnings quicker, instant gratification for work performed, etc.) - you're doing better, but it still won't rivet your prospect's attention. Try talking about your prospect's most pressing problem. For example, you might say: "Next Tuesday your mortgage payment is due. That could eat up most of your paycheck. Wouldn't it be nice to get a check from our company that would pay the mortgage payment for you? Then you'd have your entire paycheck to do what you want." See the difference? Your prospect is constantly thinking about his problems - not your benefits.

You're only one good prospect away from a $1,000,000 career!

Sometimes we get discouraged. That's human nature. But we also have the ability to cheer ourselves up. Here is one way to create a positive outlook when we feel discouraged. Just imagine that you continue promoting and talking about your business. At some point, you will cross paths with a prospect who is looking for an opportunity to change his life and you are the answer. Maybe you don't know this prospect now. Maybe it will be some chance encounter sometime in the future. It doesn't matter how you meet this prospect. It just matters that you were still enthusiastic about your business and impressed your prospect. What can one good prospect mean to you financially? The prospect could mean a million dollars over several years. And thats a powerful incentive to be persistent in your business. There are many networking leaders today that enjoy powerful incomes because of just one good prospect. Why not join them?

Boy, did I learn a lesson.

I was in Tampa on Sunday, and mentioned how hard it was to get your mom to get interested in your products or business. Mary from Naples, FL corrected me, and told me that it was easy to get your mom interested. She said all you had to do was to say this to your mother: "Mom, I'm going to market two CDs, Please listen to both of them and tell me which CD is the better one." And that is how she sponsored her mom. Want more neat prospecting ideas? Go to http://www.Sponsoringtips.com or http://www.FortuneNow.com

Magic sentences.

We will change to a new autoresponder to send out the Big Al Newsletter shortly. Why? Deliverability on the Internet is a challenge, and many more subscribers can get Aweber emails through their spam filters. So here is the bribe! Just send a blank email to: BigAlReport@Aweber.com I'm going to send you: "7 mini-reports of amazing, easy sentences that create new, hot prospects." I just finished these mini-reports and you'll love them. Remember, tell your friends too they can send a blank email to: BigAlReport@Aweber.com They too will be able to start using these magic sentences immediately.